This series of slides is the final product of an assignment to design a social media strategy for End to Cyber Bullying (ETCB). The overall concept was to begin by redesigning the aesthetic of each individual channel (facebook, snapchat, instagram, twitter, email). Over the first two months a new campaign, centered around sharing personal cyberbullying stories, was to be implemented. ETCB would then share these stories via social media channels to encourage individuals who experience cyber bullying and to provide knowledge to friends and family about the struggles they face. In preparation for this campaign mockups were designed to showcase how posts would look on various platforms. Similarly the new face of the platforms was designed and implemented to highlight the simplicity and visual nature of the strategy.