New Lead Series

About This Project

Analysis of Prior Email Series: In my role as the Lifecycle Marketing Manager at Harvest Hosts, I initiated a comprehensive analysis of the prior email series targeted at newly acquired leads. This involved a meticulous review of engagement metrics, open rates, click-through rates, and conversion rates to identify areas of improvement and untapped potential.

 

Strategy for New Series: Building upon the insights gained from the analysis, I developed a strategic roadmap for the creation of a new email series. This strategy focused on enhancing engagement and conversion rates by delivering personalized, value-driven content at each stage of the customer journey.

 

Design and Implementation: With the strategy in place, I led the design and implementation phase of the new email series. I ensured that each email was visually appealing, user-friendly, and optimized for mobile devices. Additionally, I crafted compelling copy that conveyed the brand’s personality and value proposition effectively.

 

Results: Following the launch of the new email series, we witnessed a significant uptick in new sign-ups, surpassing our initial targets. The strategic approach to content delivery and design enhancements contributed to a 15% increase in new sign-ups compared to the prior series. This notable achievement underscored the success of our efforts in engaging leads and driving conversions, reaffirming the effectiveness of the strategic initiatives undertaken.

Category
Campaign, Email, Graphic Design