Roads & Stays Magazine

About This Project

As part of a company-wide effort to increase lead generation, I developed a digital magazine aimed at showcasing high-interest topics revolving around life on the road. In my capacity as the manager of Roads & Stays Magazine, I spearheaded the conception, development, and execution of this publication. Through strategic partnerships with influencers, oversight of creative teams, and editorial guidance, I ensured that each issue seamlessly blended seasonal topics with unique lifestyle sections.

 

Outcomes:

  • Generated over 10,000 new leads through magazine downloads.
  • Achieved over 150,000 unique magazine views.
  • Developed new printable event assets for trade shows and events.
  • Generated revenue via paid partner ads.
Date
Category
Campaign, Email, Graphic Design, Photography, Social, Web