Seasonal Campaign Planning

About This Project

Responsible for overseeing Harvest Hosts’ year-long sales email campaigns, I took proactive steps to drive revenue and engagement. Leading strategic initiatives, I ensured the success of each campaign through focused execution. Key highlights include:

 

  • Developed a strategic annual email calendar, optimizing product mix and sale cadence for revenue generation.
  • Conducted rigorous A/B testing to refine email content and design for maximum effectiveness.
  • Implemented a proactive approach to campaign management, consistently analyzing and adjusting strategies for optimal performance.
  • Collaborated closely with design and copywriting teams to craft effective messaging that resonated with subscribers.
Category
Campaign, Email, Graphic Design